We set up SOWN as a dedicated division within the LRG because we believe that shared ownership is the future. Our mission is to empower buyers and organisations alike, guiding them towards their homeownership goals with expertise and care.
SOWN provides a full sales and marketing service on behalf of housing associations across the UK, for both new-build and re-sale homes. Our specialist team focuses exclusively on shared ownership, which allows us to truly understand the customer journey and give the shared ownership market the attention it deserves.
Our secret to getting shared ownership right is setting up dedicated teams for every stage of the process. Our pre-sales team handles all enquiries, which are then passed onto the move managers (who progress sales). We also have specialist in-house mortgage brokers.
For the housing associations, registered providers and local councils we work with, we seamlessly integrate with your teams, adding to your capabilities. Think of us as an extension of your team, running on smooth communication and transparent reporting every step of the way.
SOWN is currently operating out of numerous hubs across the country that bring us closer to our key markets.
We bring together wide-ranging expertise, years of experience, and a passion for helping people find their dream homes.
As part of the LRG, we offer a comprehensive range of property services for landlords, buyers, sellers, property developers, and housing associations.
Whether it’s residential sales and auctions, mortgages and financial advice, build to rent, new homes, surveys, lettings, or planning and architecture; our experts will guide you every step of the way.
From 20th–22nd May, we were proud to host a pavilion at UKREiiF 2025 in Leeds, joining over 16,000 industry leaders to shape the future of the UK’s built environment. With a strong focus on sustainability, social value, and innovation, our presence included 11 expert-led panel sessions covering the key issues facing our sector.
Missed the event? You can now watch every panel session on demand via our dedicated UKREiiF website.
