From Fragmented to Seamless: How SOWN Simplifies Shared Ownership Resales for Housing Providers

The Shared Ownership resale process is frequently fragmented — multiple teams, different systems, unclear communications — resulting in poor buyer experiences and heavy operational drag.

At SOWN, we’re changing that.

The Case for a Specialist Resales Partner

Whether your team is focused on development, new build sales or broader operations, resales often get pushed to the margins. And yet they’re increasing in volume — and importance.

Here’s how we help you regain control:

Fully Managed End-to-End Service

From first contact with the seller to completion with the buyer, SOWN handles every step — marketing, viewings, financial assessments, sales progression and post-completion support.

This allows your internal teams to focus on core service delivery, while SOWN ensures resales are handled professionally and consistently.

White Label or Co-Branded Flexibility

We can work under your brand, protecting your reputation and creating a seamless experience for residents — or as a co-branded solution, making it clear that a specialist Shared Ownership partner is managing the process.

National Reach, Local Knowledge

Whether you have 20 units in one borough or 2,000 units across the UK, our team has the reach and experience to scale with your needs.

Streamlined Communication & Reporting

Through a single point of contact and real-time digital reporting, your teams stay informed without being burdened by the day-to-day detail. No more chasing updates — just clarity and control.

Proactive Resident Support

We don’t just list properties — we support residents through every step, from helping them understand their options to guiding them through staircasing or full resale.

Why It Matters

When resale transactions are slow, poorly handled, or inconsistent, it affects your reputation, delays income, and frustrates residents. But with the right partner, resales can become a smooth, scalable, brand-enhancing experience.

At SOWN, we’ve helped Housing Associations of all sizes improve operational efficiency and customer satisfaction — while unlocking greater value from their Shared Ownership portfolios.