As the housing landscape continues to evolve, shared ownership remains a vital route onto the property ladder for many across the UK. In this edition of Property Crowd recorded live at UKREiiF 2025, industry experts came together to discuss the challenges and opportunities shaping the future of shared ownership.
We were joined by:
- Peter Hawley, Director, SOWN
- Kelly McCabe, Managing Director, The Mortgage People (TMP)
- Ann Santry CBE, Chair, Shared Ownership Council
- Sunny Sanger, Head of Sales, HSPG
- Natasha Tull, Head of Sales, The Guinness Partnership
- Stuart Hensby, Director of Sales and Marketing, Abri Group
- Adrian Plant, Director, SOWN
The engaging discussion explored shared ownership as a sustainable and increasingly essential alternative to private renting, supported by 93% of local authorities. Despite its growing relevance, the model faces persistent challenges: inconsistent practices across housing associations, a lack of public awareness, limited mortgage lender options and declining unit availability.
A recurring theme was the urgent need for a unified code of conduct and a customer facing information guide, which could help address fragmentation, standardise staircasing and resale processes, and empower buyers with greater transparency.
The speakers also emphasised the importance of government collaboration with existing stakeholders, rather than launching new schemes, to ensure that shared ownership remains an accessible, long-term solution for buyers across life stages.
🎧 Listen to the full episode now to gain valuable insights from those shaping the future of shared ownership in the UK housing sector:
